Factors Affecting Consumer Purchasing Decisions for Green Rattan Craft Products

The current consumer trend is shifting toward green products along with increasing customer environmental concerns. Nevertheless, producers of rattan craft must understand how to prioritize the factors driving and inhibiting purchasing decisions in order for their firm develop an era increased competition. As a result, purposes this study were determine importance fostering measure they influence decision products. research located Banjarbaru City, South Kalimantan Province. sample size was 200 chosen using accidental sampling method. Data obtained through questionnaires, literature reviews, relevant institutions. results showed that rank important purchase sustainability awareness, sustainability, supporting local producers, better quality products, product safety more guaranteed, experience consuming valuable. Meanwhile, inhibit crafts respectively relatively higher price less diversified appealing look, income, limited availability, knowledge